Alive, Vital, Potent
“It’s time for revolution and a reinvention of the way we grow, process and prepare our food. Nature has given us the gift of super foods that not only sustain our life but enhance and energize the Life Force within us so we can operate efficiently, effectively and purposefully.” ~Asher Yaron, Bali
The point of this site will not only be to sell fresh roasted coffee and overnight out, but to educate that coffee is a FRESH LIVING FOOD once roasted. It is the number one source of antioxidants in the US diet. It is meant to be ALIVE, VITAL, POTENT*
Roasting is done under intense scrutiny and in small 5 kilo batches to insure it is sold fresh. It is intended to be used within a week of roasting. No amount of fancy packaging, freezing, etc prolongs its life.
We purchase green Arabica coffee beans that have been organically grown in the highest altitudes possible from fair-trade farmers. We then slow roast at lower temperatures to insure each 5 kilo roast highlights the essence of the particular bean. While this method takes longer and is more labor intensive, we feel it imperative to the nutritional value and flavor of the bean. I could liken it to the difference between a McDonald’s hamburger and a grass-fed, hormone free grilled at your home burger. Worth the time and expense both for the flavor, savor, and health. This slow roast process has also been likened to marshmallows (or popcorn, for that matter)…one may either place their marshmallow directly in the flame to ignite and then blow out the fire, or may slow roast it to a delicate brown and savor. This level of patience results in the full development of the flavors, quality, and rich potential of each cup of coffee we then consume. Worth it, in my book.
“Americans get more of their antioxidants from coffee than any other dietary source. Nothing else comes close,” says study leader Joe Vinson, Ph.D., a chemistry professor
*University of Scranton (Pa.) professor Joe Vinson, PhD 230th national meeting of the American Chemical Society, the world’s largest scientific society.